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Is the NEW Costco Food Court Rule for Non-Members too STRICT?

A.B. Ridgeway delves into the recent changes in Costco's food court policy and its implications for both members and non-members. As Costco tightens its membership requirements to access food court deals, A.B. explores the economic reasoning behind this decision and its potential impact on consumers.

Key Takeaways:

  1. Costco's Membership Strategy: A.B. outlines Costco's strategy of using the food court as a "loss leader" to attract customers, emphasizing the importance of membership fees to the company's profitability.

  2. Impact on Consumer Behavior: The episode explores how changes in Costco's food court policy may influence consumer spending habits and perceptions of value, particularly for non-members accustomed to accessing low-cost meals.

  3. Economic Rationality: A.B. discusses the economic rationale behind Costco's decision to restrict food court access, highlighting the company's aim to maintain the value proposition of membership and drive revenue growth.

  4. Customer Experience: The episode touches on the significance of customer experience in retail environments, with Costco aiming to ensure a positive end-to-end experience for members while balancing cost considerations.

  5. Implications for Budget-Conscious Consumers: A.B. reflects on the potential implications of Costco's policy change for budget-conscious consumers, urging listeners to consider alternative ways to save on dining expenses.


  1. "We don't feel it's right that non-members receive the same benefits and pricing as our members."

  2. "People remember their first experience when they walk in, which is with a smile and a warm welcome, and they remember the last part, which is walking out full, satisfied, and not hungry and fatigued." .

  3. "It's sad, but it looks like people are going to have to find a new way to eat on a budget."

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About Financial Advisors Say The Darndest Things Podcast:

As Christians, we were taught to be good stewards over our tithing and giving to the less fortunate. But when it came to our personal finances and investing we were left clueless on what the Bible says. What does the Bible say about managing debt, leaving a legacy, investing, and planning for your retirement? Mr. Christian Finance answers these and many other questions because we want to teach you how to become rich and righteous!

Meet A.B. Ridgeway:

A.B. Ridgeway with his hands up

A.B. Ridgeway, MBA ( is the owner and Christian Financial Advisor with A.B. Ridgeway Wealth Management. With a decade in the finance industry, his goal is to give believers clarity around the most confusing topic in the Bible, money, and tithing. A.B. Ridgeway helps tithing Christians become cheerful givers but unlocking their money-making potential, so they can prosper and be the great stewards of the wealth God has entrusted them with.

*Disclaimer: This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy or the completeness of any description of securities, markets or developments mentioned. This is strictly for information purposes. We recommend you speak with a professional financial advisor.

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